Customers are changing and so is technology. This means opportunities to get ahead but also the risk of falling behind.
For most organisations, since throwing money at problems and seeing what sticks isn't an option, it also means a pressing need to ensure that investments go where they can make the greatest difference.
The Easier Inc. approach provides a practical way to identify, test and evaluate options before investing at scale, helping organisations to achieve more but spend less.
Often it transforms people's understanding of the problems and opportunities facing their organisation, sometimes dissolving the need for a technological solution altogether while at other times helping to ensure that technology is deployed surgically to deliver real benefits.
Always keen to share what we've learned, we've captured four key insights from our approach into a short Manifesto for Doing Digital by Spending Wisely.